“Know Your Typeface: Futura’s Amazing Past.” 99Designs. This was rare in the time of lead type, but even so still in our society where we use many fonts that are based off of other fonts, or fonts without an inspiration that ended up just horrible like Curlz MT.īigman, Alex. It is different than traditional typefaces in a sense that it was created without a model to be based off of. Unlike the serif typefaces from the previous groups, which are influenced by writing with. The readers preference test (RPT) highlights that a typeface is unique due to its visual featuresthe anatomy of a typeface and it influences legibility. Also, the even weight of the stokes should be noted as this was another defining piece in the design of this simplistic and modernistic-era font.įutura is popular because of its style and the choices made in its style. Characteristics: These typefaces bear extremely high stroke contrasts.
The defining characteristics of Futura are its immaculate circles, triangles and squares in the letterforms.
(Bauhaus being the famous design school that was the key to many design eras.) Renner had no connection to the Bauhaus, however he agreed with many of their statements, one of which being that type should be fresh and modern, not just a revised version of an older font. This is because of the time it was designed using Bauhaus motifs of the time, the 1920s. Here we have a sans serif font with a rather geometric feel. It was commercially released in 1936 with the many different weights and variations we know today, and became part of the computer world of fonts among the rest of the greats in the 1990s. Paul Renner designed Futura in 1927, commissioned by the Bauer Type Foundry. Think Futura is a bit overused Then check out this list of 10 geometric sans-serif typefaces that share similar characteristics with Futura but arent used. Use Futura when you are trying to be sassy but classy at the same time, and are confident to impress with a new idea. If Futura were a person, they would be adventurous, but well put together and ready to take on the world. I would venture to say edgy, but with a sense of class and simplicity. The sharp geometric forms should be used to convey something that is on top of their game, something that wants to be not only different, but a new and exciting kind of different. It was designed with modernity in mind, and one can certainly tell by looking at it.
As an older typeface, Futura is taking modern design by storm with a burst of enthusiasm and we love it. This font should be used in a brand that’s looking to make a modernist statement. Marry me, Paul Renner, for designing such a beautiful font.įutura is growing more and more in the realm of typeface popularity.
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